Lunchtime on a Friday afternoon in Brook Street, and I find myself mingling with some of the most beautiful bridal gowns I have ever clapped eyes on. To be honest, I did not even realise they made gowns this beguiling, all swan-like grace and stardust lightness. But here's the catch - of the 10 or so gowns the lovely team at Browns Brides showed me as part of a limited chance to see this, Vera Wang's latest collection fresh from the catwalks of New York Bridal Fashion Week - most were cinder-coloured. Yes, black wedding dresses.
On the face of it, it is hard to see many brides being brave enough to give these bewitching gowns a whirl. But I think Vera has a point about the often staid, overly-girly aesthetic of much bridal attire. As she explained "I found black to be fresh and tongue-in-cheek". And, increasingly, I don't think brides want to settle for the safe or commonplace etiquette of weddings. They are actively seeking if not such a break with tradition-bound bridal frocks, something that at least makes them feel very much themselves. Sarah Jessica Parker (Sex and the City's Carrie) wore black when she married Matthew Broderick, so there is a iconic pedigree to this dark-dress lark.White or ivory are timeless, they will not fade or date if chosen carefully - and if you only get one chance at your wedding dress, is this a wildcard too far for most? Us lucky brides should be thankful then, that Vera has been fairy godmother-ish enough to do them in ivory, too. Phew.
SEE THE SPRING/SUMMER 2012 COLLECTION HERE
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